Describe a product, a price, a campaign or a proposal. A simulated audience built from Nextatlas behavioural data answers it: who takes it up, who refuses, and the objection that keeps coming back. You reach the expensive research already knowing which questions are worth paying for. The audience is simulated rather than surveyed, and every result shows its work.
Trend data tells you what is already happening. Proxima tells you how an audience would answer something that has not happened yet. Describe it, and a simulated audience drawn from Nextatlas behavioural data responds: a model decides take-up across every profile, and a sample of them answers in words, with the reasoning attached. Throw out the weak versions in an afternoon and spend the research budget on the questions that survive.
Each card starts from a real brief and names the decision it serves. It also names where the answer stops: knowing that before you run is worth more than discovering it halfway through a presentation.
An oat-based barista milk for speciality coffee bars in Italy, at €2.90 per litre.
A monthly bike-repair subscription for commuters in Milan: unlimited fixes for €12 a month.
Two versions of a message for a phone trade-in scheme: “Repair, don't replace” against “Your old phone is worth more than you think”.
A four-day week pilot for a 200-person design studio: same pay, Fridays off, core hours Monday to Thursday.
Put a product, a service or a proposal to an audience built from behavioural data. A diffusion model decides take-up across every profile; a sample of them also answers in words. You get the curve, the segments that split, the objections and a written briefing. The free run is this module, at 100 profiles.
See a full reportNine editorial archetypes written by hand rather than mined from the data, plus any persona you define yourself. Interview them one at a time or run them as a focus group, and watch the trends each one follows move. Full accounts.
Book a demoEnter two or more versions. A panel reacts to each one: sentiment by segment, whether they would share it, whether they would buy because of it, and the themes running through the replies. When the panel cannot separate them, it says so. Full accounts.
Book a demoSeed a theme with up to three terms and get the trends around it with their measured growth, refreshed when you ask. A what-if adds a qualitative reading of how the map could shift, with no simulation and no magnitudes. Full accounts.
Book a demoEvery run produces a briefing you can take into a meeting without translating it first. If the briefing fails to generate, the page says so, and the numbers and quotes are still there.
A premium plant-based chocolate at €4.99 finds a strong, vocal protagonist cohort of Gen Z urban ecoconscious adopters, and converts 55% of the target population across the simulated rounds…
What you are considering, who it is for, where and when. A few sentences is enough, and nothing is invented for a detail you leave out. Then confirm the population reference: the theme Nextatlas uses to build the audience.
Proxima assembles an audience from Nextatlas behavioural data. A diffusion model decides take-up across every profile, round by round, and a sample of profiles is asked to answer in words: that sample is where the quotes and objections come from. The profiles are built from behavioural data, not real respondents.
A briefing keeps what the model computed apart from what the sampled profiles said, turns the evidence into hypotheses, and states what the run does not settle. Change one detail, run it again and compare the two.
One free run, no card and no contract. Read the limits on the result, then take the questions it raises to real people.